Why Victoria Beckham's business was on the verge of “catastrophe”
How he remembers David Belhassenwhose company Neo Investment Partners bought a third of Victoria's business in 2017 and helped improve its financial position, he initially categorically rejected the prospect of involvement.
“It was a disaster,” he said on the show. They “never made a profit. Honestly, I've never seen anything that was so difficult to fix.”
Belhassen said he changed his mind after complimenting his wife one night and learning she was wearing a Victoria Beckham dress. loved brand.
However, to be able to help, he explained: “I needed her to understand whether she was really capable of accepting what was about to happen. For years, people told her what she wanted to hear.”
Unnecessary expenses included “70,000 a year” on office plants, Belhassen said, and “someone coming in to water the plants for 15,000.”
Victoria admitted in the doc that her “entertainment background” led to overindulgence.
“I didn’t realize it at the time, but the losses were staggering,” she said. “I had 15 different linings for the inside of outerwear… Bizarre things like flying chairs from one end of the world to the other. I hear it now and I'm horrified, but I let it happen. And I think part of the problem was that people were really afraid to say no to me.
Per Fashion networkVictoria Beckham emerged from the crisis in 2022.
